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Motorization vs Automation

Would you like the shades in your home to open when you turn on the light in a room, or every morning at 8 am? The motorization and/or automation of shading solutions is one of the fastest-growing and dynamic segments of the industry.

What is the difference?

Motorization means simply "to equip with a motor." For
example, flip a switch up, and the
shade motor rolls up, flip a switch down, and the shade motor rolls down. Typically, a more straightforward means of operation, this requires the occupant to actively participate in telling the shade what to do.


Automation or automatic control is more complex and almost always involves various control systems for operating a shading system. These systems can operate independently, requiring minimal or reduced occupant intervention, within the guidelines we program or input. Often referred to as intelligent control, the primary goal of automating shading systems is to make your life easier, and have the shades do what you want when you want. With connectivity options to your phone, a Google Home or an Alexa device, you will have improved accessibility, ease of operation, and overall convenience. 

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