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Why use 3M™ DI-NOC™ 
instead of natural wood options?

The short answer: Sustainability. 


DI-NOC™ in it's wide range of wood colors, patterns, and textures, can be used to completely refresh the look of a space without chopping down a forest. 

The use of natural wood materials & surfaces has been a popular choice in architectural & interior design for centuries. Natural woods are available in so many shades and tones that their use for interior design is virtually limitless. However, in recent years, there has been a growing awareness of the impact that deforestation and natural wood harvesting is having on the environment. This is coupled with the carbon footprint of shipping countless pounds of timber to its final destination, along with the extensive downtime needed to work and install at a project site. As a result, clients are often seeking alternative options that are more sustainable and less expensive to work with. They seek an environmentally and logistically friendly that won't result in so much downtime. In this context, 3M™ DI-NOC™ has emerged as a popular alternative to natural wood materials, offering many benefits and advantages over traditional options.


Another benefit of 3M™ DI-NOC™ is its durability and longevity. Unlike natural wood, which is susceptible to weathering, warping, and rot, 3M™ DI-NOC™ is designed to be highly durable and long-lasting. The film is resistant to fading, peeling, and chipping, and is designed to maintain its appearance for years to come. This means that you can enjoy the look and feel of natural wood without having to worry about the need for frequent repairs or replacements. DI-NOC™ is also relatively easy to repair. 

Some clients are apprehensive about alternative options because they fear that DI-NOC™ will look tacky, comparing it to vinyls and wallpaper. Luckily this is not the case. DI-NOC™ is patterned with controlled reflection technology from 3M which creates ridges, peaks and troughs at different light reflection points to simulate the deep textured colors of real wood. 


Compared to real wood, metal, or stone, 3M™ DI-NOC™ Architectural Finishes need less downtime, resources, and manpower to install. As a result, updating is simple and reasonably priced when you're ready for a change. Your space won't need to be out of action for very long in order to receive a significant facelift thanks to the rapid installation period.


 3M™ DI-NOC™ finishes are tough against wear & tear and are easy to maintain. They can be cleaned with detergent and water, and they can last up to 10 years in some installations. They also serve as a protective layer for the substrate on which they are installed, acting as a cost-effective barrier on more expensive materials. 




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